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The Scientific Drivers of Trust 

A behaviour change course

It takes seconds to lose Trust... can you risk not knowing how to rebuild it?

Did you know?

  • Most people rely on incorrect assumptions about how Trust works - when considering how to build, maintain and win it back, whether it's towards each other, or brands.
  • Trust is proven to be one of the most important factors that shapes relationship outcomes - whether with your customers, colleagues or in your personal life.

In fact, 3 in 4 people think that brands are not doing enough to build and maintain consumer trust1... so get under the hood of how Trust is actually formed, and what you can do to maximise your influence.

Decision Design's The Scientific Drivers of Trust course is designed by global, PhD-qualified experts in behavioural science – crafted to arm you with the proven scientific findings of:

  • How humans form judgements, decisions and behaviours – ultimately providing you a deeper understanding of human behaviour.
  • What Trust is scientifically proven to be, and frameworks you can leverage to ensure you’re maximising your Trust effectiveness.

Upon completing this high impact course, you’ll walk away with science-led learnings from expert Behavioural Scientists, and frameworks you can immediately implement in your day-to-day – ensuring that you’re ready to build, maintain and win-back long-term sustainable Trust.

Join other leading professionals who are already harnessing The Scientific Drivers of Trust.
Why choose this course

Australian leading brands and executives choose Decision Design's The Scientific Drivers of Trust

DD-Illustration-MasterPlan_Insights_LR-1 Genuine behavioural science experts

Our team of expert behavioural scientists know how to give you winning formulas in Trust across multiple applications.

 
DD-Illustration-MasterPlan_BehaviourChange_LR-1 Science you can actually use

Unlike other courses that merely provide opinions, we’ll give you clear, scientifically-led principles of how humans behave, and the scientific drivers of Trustthat will enable you to build, maintain and drive Trust. 

 
DD-Illustration-MasterPlan_On_sml Long-term sustainable Trust

Truly understand what builds and maintains Trust, using science-led frameworks that ultimately boosts your influence.

 

Upskilling your team

Why many of our clients are booking corporate groups to uplift their in-house behaviour change capability

  • Develop a common language - no more siloed work and thinking, which means you and your team will be more effective communicators.
  • Build team engagement and instil confidence - driving a culture of empowerment and ultimately better outcomes.
  • No need to have your team away from work at the same time - our online courses are self-paced, meaning you can build a common language, whilst maintaining your current momentum.

Talk to us about how we can tailor the content and timing of the course to suit your team's specific needs.

Join other leading organisations leveraging Decision Design's expert training, because proven science = proven results...

+66%

increase in effectiveness – after Decision Design’s foundational behavioural training

+95%

of total Decision Design participants feel more empowered as a result of their training

+111%

increase in a key metric – due to Decision Design’s behavioural training

+25

years of hands-on experience and knowledge across our team of behavioural scientists

Learn from global experts in the behavioural science of Trust
Get to know your Chief Behavioural Scientist
Johann Head shot-1

Johann Ponnampalam PHD

  • Co-Founding Director of Decision Design
  • PhD in behavioural science
  • 20+ years experience in driving measurable outcomes for Australia's leading brands
  • Associate Professor at Deakin University
  • Frequent speaker at Australia's leading behavioural science events
Who you learn from

Learn from global experts in the behavioural science of Trust

Get to know your Chief Behavioural Scientist - Johann Ponnampalam PhD

  • Co-Founding Director of Decision Design
  • PhD in behavioural science
  • 20+ years experience in driving measurable outcomes for Australia's leading brands
  • Associate Professor at Deakin University
  • Frequent speaker at Australia's leading behavioural science events



Your learning experts

Learn from global experts in the behavioural science of Trust

Get to know your Chief Behavioural Scientist - Johann Ponnampalam PhD

  • Co-founder of Decision Design
  • PhD in behavioural science
  • 20+ years experience in driving measurable outcomes for Australia's leading brands
  • Associate Professor at Deakin University
  • Frequent speaker at Australia's leading behavioural science events

Want to learn from global experts?

Who this course is for

Trust is everywhere – important to every executive, and relevant to every business department, and even your personal lives.

DD-Illustration-MasterPlan_Puzzle 3_LR Executives, managers, emerging leaders in corporate commercial environments

Executive-level and upcoming leaders who currently or will need to ensure organisational direction, reputation and business sustainability.

 
DD-Illustration-MasterPlan_Slider_LR Marketing, communications, human resources, PR

Those responsible for corporate communication, marketing and brand functions and strategic execution of organisational reputation across crisis management, public image etc.

 
DD-Illustration-MasterPlan_Puzzle_LR Partnership, sponsorship, sales

Individuals and teams who are responsible for building relationships and business development.

 

“Decision Design’s training was literally the best investment I’ve ever made in my life — and the best investment we’ve ever made for the business”

- Leader, from an ASX100 company

Your learning

x5 high impact topics to drive sustainable Trust

Decision Design's The Scientific Drivers of Trust course will introduce you to the science behind each type of Trust - whether it's with your customers, colleagues or in your personal life, this course will provide you practical techniques to building and maintaining Trust.

We'll uncover what Trust is scientifically proven to be, helping you maximise your Trust effectiveness - and develop your understanding to build, maintain, and win-back Trust in time of crises. 

1. Everything is behavioural - what you need to understand about humans Explore the connection and importance of behavioural science in understanding how humans behave. 
2. Trust: Introducing you to the three types

Deep dive into the purpose of each type of Trust and how it’s formed with different entities, as life evolved - challenging how you might typically think of Trust.

3. The scientific drivers of brand Trust

Learn how your customers trust organisations, after all, over 9 in 10 people believe that consumer trust is critical to a brand’s success1. From aligning values, how to maintain and build trust as well as what to do in a crisis - become an expert in diagnosing and leveraging the pillars of brand Trust.

4. The scientific drivers of institution to institution Trust

Want to stand out from the competition? Learn how to align interests across organisations and put skin in the game to prove you have something worth to lose.

5. The scientific drivers of interpersonal Trust

Intimately understand how to shape, and maximise, Trust between yourself and others – which is proven to maximise influence and career outcomes.

Course details

The Scientific Drivers of Trust

Maximum flexibility

Designed for busy and ambitious working professionals — 100% online to suit your needs.

8-10 hours of on-demand content, we recommend completing it over 4-8 weeks.

Start date

Course content will be released 31 October.

Start as soon as the course is released and work through at a pace that suits you. 

 

Investment

AUD $1,710 + GST 


Contact us about group pricing and tailoring to your specific context. 

Course features

This course has been designed to master your sales skills for immediate impact

DD-Icon-_BehaviourScience-Pink Delivered by experts

Informed by the science of human behaviour; delivered by genuine behaviour change thought leaders.

 
DD-Icon-MasterPlan_Commercial effect-Pink Get proven results

8 lessons of purpose-built, engaging sales content designed for driving acquisition and retention.

 
DD-Icon_Delivery model (online)-Pink-1 Catered to your needs

Designed for busy and ambitious working professionals. Move through this online course at your own pace.

 
DD-Icon-_Outcome w tick-Pink Content you can actually use

Carefully designed for immediate application — build skills that you can use today to drive results.

 
Meet your world-leading behaviour change team

Who we are – Decision Design

We’re proudly global thought leaders in using behavioural science to uplift commercial drivers, such as Trust — driving more effective commercial outcomes for some of the largest brands worldwide.

This means that your course is designed and informed by a unique specialist team of behavioural experts — spanning cognitive, neuro, social, psychological and marketing science.

With over 25+ years of experience, we’re dedicated to giving you science-led findings, and frameworks that maximise your desired outcomes.

FAQs

Explore our frequently asked questions

What is the time requirement?

The total content time is around 8-10 hours, and course sessions vary. We've used behavioural principles in design, working with the limits of working memory to improve retention, recall, and ability to action.

We recommend not completing the entire course at once but instead spreading it out across 4-8 weeks to maximise your learning potential.

How will I access the course?

Once you enrol, you will be emailed a log-in to Decision Design's online platform.

All elements of your course will be undertaken within our platform.  

Is there a corporate group price?

If you have a corporate group, contact jessica@decisiondesign.com.au for corporate pricing and discuss how we can adapt content specific to your organisation's needs.

Will I get a certificate?

Absolutely, you'll be issued the certificate after you complete the course. 

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1. This data was collected in September 2024 by Decision Design from a nationally representative sample of n=1,087 Australian consumers sourced from online panels