Decision Critical Report 2024
Quality of Decision-Making in Corporate Australia
Find out how organisations like yours get a competitive advantage by accessing Decision Design's leading research on quality decision-making.
How poor decision quality is hurting Australia’s bottom line
By failing to consider human behavioural factors in decision-making, Australian businesses are leaving 40% growth on the table.
We've conducted Australia’s first study of corporate decision quality and its impact on commercial outcomes. The results are stark: few people make good quality decisions, even the highest-performing leaders.
This is because decision-making errors (or behavioural factors) are not being addressed. Behavioural factors are the underlying, irrational and unconscious ways that humans make decisions – hardwired over millions of years to ensure our safety and survival.
In order to improve decision quality, these critical behavioural factors must be addressed. For many, this is a matter of survival. For others, it represents uncaptured growth - up to 10x on average.
Find out how you can create your competitive advantage by accessing our report.
The biggest flaw in decision-making is that we are human.
Almost everybody agrees that decision quality in corporate Australia is hindering economic performance
Decision quality underpins success or failure
Decision quality is everything
All organisations, from multinational corporates through to sole trades, function because of the decisions made by the individuals within them. Their success or failure hinges on the quality of those decisions.
Decision quality is always fundamental
The quality of those decisions only becomes more critical during periods of turbulence and unprecedented change. Right now, businesses are grappling with many challenges and risks, many struggling to remain viable.
The current approach to decision quality is failing
Businesses are failing because they are prioritising only three ‘rights’ in decision-making:
- Right information,
- Right people,
- Right time...
The biggest flaw in decision-making is being human
As humans, much of what influences our decision-making happens without us consciously realising it. These unconscious processes have been hardwired over millions of years. These 'behavioural factors' must be front and centre in decision-making.
There are irrefutable benefits of better decision quality
The commercial potential of injecting behavioural factors into decision-making is enormous. The evidence shows that there is a 40% performance uplift potential or 10x average growth.
The best decision your business can make is to make better decisions
Organisations need specialised behaviour change capability with practical tools proven to enhance commercial decision-making, to create unique competitive advantage and ensure sustained growth.
The vast majority (almost 9 in 10) believe decision quality would give their organisation a competitive advantage.
Decision Design is a specialist team of leading global commercial behavioural scientists. Genuine masters and PhD level scientists. 25+ years of commercial experience applying behavioural science solutions to grow ASX / Fortune 100 companies.
The best decision businesses can make right now is to make better decisions.
Are you ready to make better decisions?
Get the skills you need to make powerful and effective decisions. Designed and delivered by commercial behavioural scientists who have trained ASX20 and fortune 100 brand, you will expand your understanding of, and ability to utilise, behaviour change science to increase your commercial effectivenessIf you are on the hook for commercial outcomes, then this is for you. Our uplift programs suit ambitious and innovative leaders who are looking to make a meaningful impact.
Let's get started - courses start in June
Are you sure you are making the highest quality decisions you can be?
Save your spot in our June intake to upskill your ability to make better decisions.
Interested in training a larger group within a company? We will contextualise the content to ensure maximum relevance to your situation.
Plus, registering means you won't miss out on your pick from our June intake of exclusive decision-quality courses!