The Real Science of Sales
This is not your typical sales training.
Did you know?
- in-effective sales techniques dominate the sales world, leading to poor business results – including endless missed opportunities.
- That’s why globally leading brands harness the Real Science of Sales – maximising their conversion.
Get under the hood of how your customers and clients make decisions.
Decision Design's The Real Science of Sales course is designed by global, PhD-qualified experts in behavioural science – crafted to arm you with the proven scientific findings of:
- How your customers and clients perceive value, form judgements, and make decisions – directly helping you drive conversions.
- Practical, science-led sales techniques that are proven to influence behaviour – helping you shape the sales outcomes you need to drive.
Upon completing this 8-module course, you’ll walk away with science-led, personalised guidance from expert Behavioural Scientists – ensuring that you’re ready to drive immediate sales results in your specific context.
Why choose this course
Australian leading brands and sales teams choose Decision Design's The Real Science of Sales
When you harness the true science of sales, better results are proven to come.
Our team of expert behavioural scientists know how to maximise your influence, no matter the context, product or offer.
Unlike other courses that merely provide opinions, we’ll give you clear, practical techniques that are proven to increase your sales effectiveness.
Why many of our clients are booking corporate groups to uplift their in-house behaviour change capability
- Develop a common language - no more siloed work and thinking, which means you and your team will be more effective communicators.
- Build team engagement and instil confidence - driving a culture of empowerment and ultimately better outcomes.
- No need to have your team away from work at the same time - our online courses are self-paced, meaning you can build a common language, whilst maintaining your current momentum.
Talk to us about how we can tailor the content and timing of the course to suit your team's specific needs.
Join other leading organisations leveraging Decision Design's expert training and see the results for yourself
$34.6 million
increase in sales revenue – after Decision Design’s behavioural sales training
+100%
Increase in team effectiveness – due to Decision Design’s behavioural sales training
+111%
Increase in a key sales metric – due to Decision Design’s behavioural sales training
+25
Years of hands-on experience and knowledge across our team of behavioural scientists.
Learn from our global behaviour change specialists
PhD in behavioural science — how humans make decisions, and how this can be harnessed
20+ years experience in driving measurable sales outcomes for Australia’s leading brands.
Associate professor at Deakin University
Frequent keynote speaker at Australia’s leading behavioural science events
- Masters qualified in how customers make decisions
- Expert advisor to some of Australia's largest brands in driving measurable sales outcomes
- Facilitates impactful evidence-based behaviour change training across industries
- Deep experience in integrating behaviour change capability within organisations
- Laser-focused on maximising the impact of that behaviour change capability brings organisations
Learn from our behavioural experts
Who this course suits
If you work in sales - directly or indirectly - then this course is essential for you.
Those responsible for multi-touch client/customer interactions to nurture a customer through acquisition or retention - regardless of inbound or outbound,
Individuals and teams who are responsible for driving growth and retention of B2B/B2C relationships
Business leaders responsible for managing pipelines of new business plus nurturing new and ongoing relationships.
“Decision Design’s training was literally the best investment I’ve ever made in my life — and the best investment we’ve ever made for the business”
- Leader, from an ASX100 company
x8 high impact modules to maximise your sales effectiveness
Decision Design's The Real Science of Sales course will introduce you to the proven behavioural science of what drives effective Sales results.
We'll uncover popular sales techniques that hinder the results you need - and rapidly develop your understanding of how you can practically apply science in your day-to-day to drive measurement sales success.
Learn how your clients and customers process information; and what techniques you can use to shape their judgements and actions.
How do we build trust and influence in the moment? Learn the proven science behind driving the outcomes you want to see.
No perceived value in your product means no sales. Learn how to construct value perceptions and drive demand of your offer.
Proven techniques you can use to close a sale.
Understand the mistakes in common sales techniques, and how you can overcome them, to maximise sales success.
Getting ready for driving results in the real world – bring your learning together, ensuring that you’re ready to drive measurable sales results in the real world.
Put your new skills to the test - our expert team of behavioural scientists will give you personalised feedback on a sales strategy asset of your choosing.
The Real Science of Sales
Maximum flexibility
Designed for busy and ambitious working professionals — 100% online to suit your needs.
8-10 hours of content on-demand, we recommend completing over 4-8 weeks.
Start date
Course content will be released September 10.
Start as soon as the course is released and work through at a pace that suits you.
Investment
AUD $1,335 + GST
Contact us about group pricing and tailoring to your specific context.
Course features
This course has been designed to master your sales skills for immediate impact
Informed by the science of human behaviour; delivered by genuine behaviour change thought leaders.
8 lessons of purpose-built, engaging sales content designed for driving acquisition and retention.
Designed for busy and ambitious working professionals. Move through this online course at your own pace.
Carefully designed for immediate application — build skills that you can use today to drive results.
Who we are – Decision Design
We’re proudly one of Australia’s leading behavioural science teams — driving more effective sales outcomes for some of the largest brands on the globe.
This means that your course is designed and informed by a unique specialist team of behavioural experts — spanning cognitive, neuro, social, psychological and marketing science.
With over 25+ years of experience in driving sales outcomes for the largest brands on the planet, we’re dedicated to arming you with the science to that produce more impactful sales outcomes.
FAQs
Explore our frequently asked questions
The total content time is around 8-10 hours, and course sessions vary. We've used behavioural principles in design, working with the limits of working memory to improve retention, recall, and ability to action.
We recommend not completing the entire course at once but instead spreading it out across 4-8 weeks to maximise your learning potential.
Once you enrol, you will be emailed a log-in to Decision Design's online platform.
All elements of your course will be undertaken within our platform.
Absolutely, you'll be issued the certificate after you complete the course.
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