Education
Andrew’s training includes bachelors, honours and Doctor of Philosophy degrees across health and neuroscience domains, as well as postgraduate level business and management degrees

Brief summary
Andrew has 15+ years experience spanning behavioural science, research and analytics, marketing and strategy consulting. His experience extends to VP, Managing Director and Country Head level – working internationally with a global client list

Andrew’s experience includes:
• award winning marketing research, communications and behaviour change work
• leading the international expansion of marketing research and consulting agencies
• building insourced business intelligence functions
• leading emerging brand ventures in Australia and North America

In healthcare he brings a unique blend of expertise and experience – having worked as a clinician and in commercial consulting on a multinational scale with many top healthcare, pharmaceutical and health insurance companies, plus several Australian and international government health departments and programs

Outside work
Will often paddle, cycle and run from sunrise to sunset

Education
Johann holds a PhD (System 1 & 2 thinking, Evolutionary Psychology, Choice Modelling) from Deakin University, as well as a Bachelor of Arts with first class Honours (summa cum laude) from Deakin University

Brief summary
Founded Decision Design with the principal aim of translating hard science into practical, commercially implementable interventions to create customer, social and business impact. Johann has depth, hands-on expertise across several commercial sectors – and is an active advisor to c-suite leadership teams

Whilst being the direct opposite of an academic, Johann holds an Adjunct Associate Professorship in Psychology at Deakin University which enables him to keep the latest breakthroughs in behavioural science at his fingertips for commercial and social application

Outside work
Johann’s rubric is defined by his family, his hobby farm and his golf handicap

Education
Leanne holds a double degree in Bachelor of Economics and Bachelor of Commerce (Finance and Marketing) from Monash University

Brief summary
Leanne has 9+ years commercial experience as a brand consultant, informing critical insights, strategy and design for many of Australia’s most influential businesses, including ASX20 companies. Leanne has depth, hands-on expertise leading a countless number of programs with the principal aim of driving targeted interventions that create customer and commercial impact

Outside work
Leanne is a mum and first-class comedian to a beautiful little boy, and will often be found adventuring outdoors

Education
Chris holds a Bachelor of Business (Marketing) with first class Honours from Monash University

Brief summary
Chris brings 10+ years of insights delivery experience in developed and emerging markets within APAC as a senior consultant, analyst and specialist research designer. Leveraging his design and measurement expertise, Chris has led numerous studies to solve for an array of behavioural challenges with his work informing client strategies in relation to branding, communications, CEX optimisation, NPD, demand forecasting, price and promotional planning

Outside work
Chris lives for his wife and two kids – if he’s not at work you’ll find him walking with his family by the beach with a coffee in hand, playing guitar somewhere or hitting the gym

Education
Michael holds a PhD (Management – Organisational Decision Making) from the University of Melbourne, as well as a Bachelor of Arts (Psychology) with first class Honours from the University of Melbourne

Brief summary
Michael works with brands and agency partners to navigate the intersection of science and creativity, insight and execution for commercially effective ideas. He has 8+ years consulting experience across Australia and North America with ASX 50 and Fortune 500 brands, and global ad agencies

Outside work
Known to travel to remote locations around the world for landscape photography, Michael also loves a good burger and is a passionate Hawthorn Football Club supporter

Education
Tara holds a Bachelor of Business (Marketing) from Monash

Brief summary
As the Managing Director of Decision Design – Tara leads our team of specialist behaviour change experts who are laser focused on generating commercial and customers ROI+ outcomes. She works at the unique intersection of behavioural science, research and design (when real behaviour change happens)

In her 15 years of consulting, Tara has played a leading role in some of Australia’s most well-known GROWTH and TURNAROUND case studies. With deep expertise in CEX measurement and design across Financial Services, Aviation and Retail – she has informed CEX & Brand strategy, behaviour change interventions and measurement systems with proven commercial outcomes. Simply said – the impact of her work is proven though the success of her clients

Tara is often seen a leading industry events, sharing FIRST LOOK insights on current behavioural challenges at the likes of Mumbrella 360, Mumbrella Retail, Mumbrella Finance and The Australian Loyalty Association

Outside work
Tara is the happiest when she is at her local café – family by her side and a latte in her hand

Education
Winona holds a Bachelor of Social Science (Psychology), and a Masters of Applied Psychology from The University of Melbourne

Brief summary
Winona is an experienced behavioural scientist who has facilitated impactful behaviour change across multiple industries.  As a career consultant, Winona helps her clients to navigate the complexity of what is driving human behaviour, and practically applies evidence-based behavioural science in a way that allows them to achieve measurable customer and commercial outcomes.  Winona is most passionate about applying her unique skillset in the Financial Services industry to maximise customers’ financial wellbeing

Outside work
In her spare time, you will most likely find Winona in the company of her dog, Stella.  Winona takes every opportunity to adventure in the outdoors – the snow, river, or beach depending on the season

Education
Jess holds a Masters in Behavioural Economics from the University of Amsterdam and Bachelors Degrees in Commerce (economics) and Science from Monash University, Melbourne

Brief summary
Jess is a behavioural scientist specialised in understanding financial decision making. Jess has broad behavioural experience, including running one of the largest international surveys on financial decision making in Europe, translating behavioural insights into practical tips for organisations and media, and developing in-house behaviour change capabilities to improve customer interactions and internal culture. Jess started her career gaining extensive cross-sector management consulting experience and enjoys driving measured, sustainable, and truly useful behaviour change outcomes

Outside work
Weekends see Jess getting active in the outdoors and consuming good coffee with friends. She is happiest when the weather is warm, and she has a clear view for people-watching

Education
Always with one foot in academia, Alex is concurrently undertaking a PhD in Economics (Behavioural Economics) at the University of Technology Sydney. He holds a Masters of Science with Distinction in Behavioural Economics from City University of London, and a Bachelor of Science in both Psychology and Physics from the University of Sydney

Brief summary
Alex is an architect of behaviour change. With academic background bridging cognitive science, neuroscience and behavioural economics, his work focuses on deconstructing existing mindsets and rethinking existing systems, to design the hidden forces and mechanisms that shape choices and drive behaviour

His behavioural science consulting experience across Australian and UK markets that spans innovation, product and system design, as well as marketing and campaign strategy

Outside work
Alex’s curiosity lead him down many paths of both mental and physical adventure – he’s currently investigating alternative collective decision making mechanisms for modern democracy, and going deep on humanist philosophy

Education
Kristy holds a PhD in Economics (Behavioural Economics) from Monash University, a Masters in Commerce (Economics) from the University of Melbourne, as well as Bachelor degrees in Commerce (with honours) and Science from Deakin University

Brief summary
Kristy is a behavioural and experimental economist with direct experience in the development of behavioural methodologies, interventions, experimentation, and training across academic research and industry. Kristy’s experience leading a behavioural insights team and managing a top university’s behavioural economics laboratory gives her a unique understanding of scientific theory as well as it’s practical implementation. She has broad experience working in not for profits, registered organisations, consultancy and in international trade and development across a range of sectors including construction, mining, primary industries, finance, and government

Outside work
Kristy loves travel and the great outdoors, especially if she can do it with her husband and young son

Education
Louise holds a Bachelor of Communication (Advertising) from RMIT University and is currently completing a Graduate Diploma in Psychology at The University of Melbourne

Brief summary
Louise is a behavioural designer with real passion for behaviour change and social research. Louise has over eight years experiences working in communication, strategy and research in Melbourne and London. Having worked at a number of advertising and brand agencies, Louise has worked across a broad range of sectors including finance, retail, automotive, transport, property and health

Outside work
Weekends see Louise going to the beach with her Labrador Gus, and enjoying live music with friends and family

Education
Jenny has achieved a Bachelor of Business majoring in Marketing and a Bachelor of Creative Intelligence and Innovation from the University of Technology Sydney. Jenny is a current PhD candidate with a research focus on the personality and behavioural attributes of entrepreneurs

Brief summary
Jenny is a behavioural researcher and transdisciplinary academic with varied experiences solving unique problems.

Jenny’s experience includes:

• Designing, executing, and evaluating qualitative research
• Leading tertiary education programs with an entrepreneurship and business focus
• Academic lecturing, presenting, and teaching
• 10+ years of commercial and institutional client service provision

In new venture and initiative creation, Jenny brings deep understanding of troubleshooting and execution through personal, educational, and teaching experience.

Outside work
Jenny loves to spend time with family and friends, enjoying rich conversation and experience. She can also be found investigating the latest restaurants, trying new recipes, and sewing and producing clothing

Education
Brianna has a PhD (Psychology) from The University of South Australia and a First-Class Honours Degree in Psychology also from The University of South Australia

Brief summary
Bri is a behavioural scientist with expertise in applying broad psychology concepts to both industry and academic contexts. She has experience in measuring and understanding human factors including knowledge, attitudes, personality, perception of risk, learning, motivation, and fear. She is also particularly knowledgeable of the way the media can influence human behaviour. Bri’s training that is combined of academic behavioural science research and industry market research gives her a unique understanding of how to apply established psychology principles to the real world. Above all, Bri is innately curious and is always considering why people do what they do, and how to harness this knowledge to change future human behaviours

Outside work
Bri’s PhD research investigated how the media can impact people’s fear of sharks and continuing to conduct academic research in this space is now a hobby of hers. When she isn’t working or researching, you will likely find Bri spending time with her family and friends, burning off her labradoodle puppy’s energy, or watching any form of real-estate television show

Education
Jack holds a Bachelor of Psychological Science (Behavioural Science) from the University of Tasmania and is completing his Master of Analytics from the University of New South Wales

Brief summary

Jack is a behavioural scientist with experience in researching consumer decision-making trends within financial contexts. Jack has additional experience refining digital products for SaaS companies, including being a board advisor for a pioneering payment solution. Jack has a passion for quantitatively discerning consumer behaviour trends, hence his choice to couple his psychological science skillset with analytics. This gives Jack a unique ability to glean consumer data and make recommendations based on observed trends

Outside work

Jack loves remaining stimulated – if he’s not at work, he’s either doing further studies or reading. Outside of this, he’ll either be at the gym, surfing or wakeboarding (in summer), eating an over-indulgent sandwich, or socialising with friends

Education
Georgia holds a Bachelor of Arts (Psychology) with honours and a Masters of Business Psychology from the University of Queensland

Brief summary

Georgia is a behavioural scientist with experience in facilitating behaviour change across a range of industries including insurance, mining, utilities and government. Using an evidence-based approach, Georgia enjoys working with clients to navigate commercial challenges through the translation of data into actionable insights and bringing structure to complexity. Georgia’s broad consulting experience has given her a unique understanding of stakeholder and customer engagement and its critical role in supporting a successful organisation

Outside work

In her spare time, you will find Georgia out in nature with her camera, on an adventure with her dog, or baking up something to share with family and friends